New robotic feed pusher uses ‘invisible’ transponder technology to move rations closer to cows, freeing up labour and machinery

A new type of robotic feed pusher – the Joz Moov – has been launched into the UK by Stamford Agricultural Services. The Moov’s path is determined by tiny transponders sunken into the ground ensuring the machine stays in line to move rations up to the barrier so that cows have access to feed at all times, and thereby freeing up labour time and machinery.

Developed by Dutch manufacturer Joz, the path of the Moov is governed by transponders, the size of a small rawl plug; these are placed just below ground surface so they are ‘invisible’ and can remain reliably in situ.

The Moov rotates round slowly and will travel along at 6m per minute for 19 hours before a 5-hour recharge is required. Multiple routes can be programmed. Where cattle sheds have Wi-Fi, farmers can also monitor the Moov remotely on their phone or tablet.

Not only does the Moov free up a tractor and a person’s time, but by ensuring cows always have feed in reach, farmers have reported increased milk yields and calmer cows with less dominant animals especially benefitting from the continuous availability of feed.

The Moov retails at £12,950+VAT with set-up costs dependent on the individual site. Grant funding is available in some areas of the UK.

Farmers interested in a site survey for a Moov should contact Stamford Agricultural Services on 01829 771509 or email